AI × Customer Engagement · Nairobi, Kenya

Customer engagement & growth with AI

CVM leader turned builder - I ship end-to-end products that turn customer signals into segments, plays, and experiences that move revenue. I combine a decade in CVM and lifecycle with hands-on engineering - LangGraph, FastAPI, Next.js - to ship tools that help teams unlock customer value.

Wesley Mogaka

CVM×AI — blog & lab

Writing, playbooks & lab experiments on customer lifecycle management + AI.

Visit cvm-ai.com

Selected work

CVM×AI lab experiments plus shipped products in learning and engagement.

About

I've spent most of my career in customer value management — Safaricom, KCB, IBM — running lifecycle, retention and growth programs in telco and fintech. I know what it takes to move ARPU, reduce churn, and get offers out the door, not just models on a slide.

Over the last few years I went deep on building: FastAPI, LangGraph, Next.js, product design. That lets me own the full loop from customer insight → segment → treatment → measurement — especially where AI can compress weeks of planning or surface signals buried in verbatims.

I'm looking to partner with teams who care about engagement and growth outcomes first, and use AI as leverage — not the other way around. This portfolio is the engineering proof; CVM×AI is where I think in public.

Skills

Business context first — engineering to ship.

Customer engagement
  • CVM / lifecycle
  • Retention & churn
  • Segmentation
  • CLV
  • Campaign analytics
AI engineering
  • LangGraph
  • LangChain
  • RAG
  • Structured extraction
  • Evaluation
Full-stack
  • Next.js
  • React
  • TypeScript
  • FastAPI
  • PostgreSQL
Product
  • 0→1 experiments
  • shadcn / Tailwind UI
  • Agile delivery
  • Stakeholder alignment

Experience

A decade in lifecycle and CVM before building AI products on the same.

Senior Manager, Customer Value Management · KCB Bank

CVM and DFS growth across digital channels — lifecycle, churn, and cross-sell.

Jan 2023PresentCurrent

  • DFS revenue via ARPU/ARPA and wallet transaction growth
  • Merchant onboarding, promotions and engagement programs
  • Vooma wallet onboarding, engagement and retention
  • Lifecycle programs to extend product LTV
  • Dormant account reactivation with data-led churn playbooks
  • Cross-sell into Mobile Money and Vooma
  • CVM and online sales KPI tracking (ARPU, churn, txn volumes)
KCB Bank